Want to use Pinterest Rich Pins?
You should! They really pop your presence on Pinterest.
Rich Pins are absolutely free. They help both you and Pinterest
users by providing more context about your product, recipe, or page
on the Pin.
What are Rich Pins?
Rich Pins are Pins that include extra information right on the
There are four types of Rich Pins:
Product Pins include real-time pricing, availability, and where
Recipe Pins have ingredients, cooking times, and serving
App Pins (iOS only) show an install button so people can
download your app without leaving Pinterest.
Article Rich Pins show a headline, author, and story
As a blogger with an audience that also includes bloggers, my
article is specific to Article Pins for WordPress bloggers.
6 Benefits of Rich Pins
These elements add up to make Rich Pins look more professional
Extra info – including more keywords to surface in
Control over the info attached to all Pins from your site.
Rich info on Pin is updated when linked page is updated.
Bold title in the feed.
Branded with your interest account and profile picture /
You can identify Article Rich Pins by the extra information
above and below the image on closeup, and the bold title in easily
visible in the feed.
This is metadata pulled in from your website. If you’re sharp
with keywording on your post titles and meta descriptions, your
Rich Pins already have a big advantage! This info is attached to
your Pin by the page it’s linked to and can only be edited by
When you update your blog post title and meta description, these
will also update on all Rich Pins linked to that URL – regardless
of who pinned it.
So if I update an article yearly, such as Best
Pinterest Pin Size for 2019, the publish date as well
as the title change will be reflected on all Pins that link to that
Pretty cool, huh?
This info travels with your Pin regardless of who pins or repins
it. It can only be changed by changing the page it’s linked
Same if you change the price on a product with Product Rich Pins
– the price will be updated across all Pins.
And when someone clicks the Rich Pin – not just the bold
headline, but a little push to follow the account that enabled Rich
Pins! Priceless, right?
Non-Rich Pins are starting to look pretty blah, amiright?
How to add Rich Pins in 5 minutes
Perhaps you haven’t added them because you didn’t realize
how fast and easy it is – if you blog with WordPress.
If you don’t use WordPress, you might need some tech help to
add the needed markup language to your site. But on WP, it’s done
Of course, if you’re using your Pinterest account for
business, you’ve got a Pinterest business account, right? This is
required by their ToS.
If not, better get straight with Pinterest by converting to a business
How to Add Article Rich Pins on WordPress
Article Rich Pins are perfect for bloggers. This tutorial only
works for article pins.
Step 1: Add Yoast SEO Plugin.
Then go to the Social tab in its settings,
then to the Facebook tab.
Yes, Facebook! Other social networks use the Open Graph metadata
that FB instigated. So you want this ON.
Be sure Add Open Graph meta data at the top is
set to Enabled.
Here’s a quick video walkthrough:
NOTE: If you use Genesis themes, you already have Yoast, so skip
If you use a different SEO plugin, ask a techie for help.
Step 2: Validate Your Rich Pins
Just go to the Rich Pin
Enter a URL from your site.
Click the Validate button.
Check that the Rich Pin preview is what you expected.
Step 3: You’re done! or Apply for Rich
If you get the green check and “Your rich pins are approved
and on Pinterest” message, you are all done!
It will take a few days for your existing Pins to pull in the
Try to be patient
If you get the green check and “Your Pins have been
validated!” message, click Apply Now.
You should get a “thanks for your application” message as
It could take a couple days to hear from Pinterest with your
Once approved, it will likely take 2–3 days for your normal
Pins to turn into Rich Pins!
Disable Rich Pins on specific pages
You can have the benefits of Rich Pins only where you want
If there’s a certain page or two where you don’t want Rich
Pins (for reasons I can’t fathom, so please let me know in a
Add this tag to the header of your page before the closing body
<meta name=”pinterest-rich-pin” content=”false”
The tag will override the Rich Pin meta tags on that page only
and not affect the rest of your site. If you ever want to turn Rich
Pins back on, remove this tag.
Pinterest Rich Pins conclusion
Take control of your Pins by enabling Rich Pins!
This whole process takes less than 5 minutes, and you’ll be so
glad you took the time to set it up.
Share this post with others who could benefit from Pinterest
Rich Pins. Thanks!
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