How to Become an Influencer in Your Industry

August 27, 2019

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities often come in the form of social media influencers. When…

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

August 9, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get…

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Pinterest Management Services Expert Reveals Why Investing in Promoted Pins Is Not Optional

June 11, 2019

  Why You Need to Include Promoted Pins in Your Pinterest Marketing Strategy in 2019  If your business has been leveraging Pinterest marketing since it’s fruition you’ve most likely grown your traffic organically. But guess what? That is all about to change. As a Pinterest Management Services expert I can suspect that as Pinterest prepares for its IPO next month  that they will tighten up their algorithm to limit organic…

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