10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

October 16, 2018

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally. Don’t expect a single paper to define, for all time and every business, the ideal pixel width for product images or sample size…


Grubhub LevelsUp, The ‘Ernesto’ and Imperfect Produce

August 8, 2018

MRM’s News Bites has news from Four Corners Property Trust, Technomic and GroundTruth, General Mills Foodservice, Grubhub and LevelUp, Seasoned, Bridg, Wayback Burgers, Gather, Princess Cruises, B.GOOD, DoorDash, Tunity, Como, Baldor Specialty Foods and Les Dames d’Escoffier International. Send news items to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. FCPT To Acquire 48 Chili’s  Four Corners Property Trust (FCPT) signed a definitive agreement to acquire up to 48 corporate-operated Chili’s restaurants through a sale-leaseback transaction with…