Going All-in on AI

November 2, 2019

Artificial intelligence has taken the tech industry by storm and everyone wants in. In the words of Jeremy Achin, CEO of Boston-based enterprise AI unicorn DataRobot, “Everyone knows you have to have machine learning in your story or you’re not sexy.” As tech PR pros, we’re constantly in pursuit of that “sexy” story that represents the next technology innovation. So naturally, the March team is all-in on AI, helping industry…

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How to Handle Negative Reviews on Amazon, eBay, Google and Social Media

October 24, 2019

With so many channels and platforms where difficult customers have the chance to vent their fury, trying to manage all of them can be like trying to juggle with jelly. But with a step-by-step plan in place, handling negative reviews is just a question of deploying the right response, at the right time. How to deal with negative feedback in Google reviews There’s no doubt Google is a vital platform…

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Couldn’t Be Me: Help, I work for an immoral company

October 20, 2019

Getty Images/iStockphoto In this week’s advice column: What to do when your employer has lost its moral compass. Welcome to Couldn’t Be Me, a weekly advice column where I solicit your personal dilemmas and help out as best as I can. Have something I can help you with? Find me @_Zeets. Too often, one’s moral code clashes with that of the corporation you work for. In a world where profit…

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Who do we blame for all these holding penalties in the NFL?

October 19, 2019

There has been an emphasis on holding penalties in the NFL this season. In this week’s mailbag, Geoff Schwartz discusses the increase in holding calls, what it’s like to pass protect for mobile QBs, and how his diet differed from today’s players. Well, hopefully our eyes have recovered from that Thursday Night Football game between the Jaguars and Titans. Yikes. Luckily, we should have some exciting games this weekend. Personally,…

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Non-Elite Humans Are Daring To Create Their Own Narratives

September 7, 2019

Authored by Michael Krieger via Liberty Blitzkrieg blog, Somewhere between the arrest of Jeffrey Epstein and his extremely suspicious death in a Department of Justice operated prison, the public learned that an FBI intelligence bulletin published by the bureau’s Phoenix field office mentioned for the first time that conspiracy theories pose a domestic terrorism threat. This was followed up last week by a Bloomberg article discussing a new project by the U.S. military (DARPA) to…

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How to Become an Influencer in Your Industry

August 27, 2019

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities often come in the form of social media influencers. When…

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We can't trust police to protect us from racist violence. They contribute to it

August 25, 2019

White nationalists pervade law enforcement. Fighting far right violence means continuing our fight for police accountabilityProtesters shout anti-Nazi chants after chasing alt-right blogger Jason Kessler from a news conference on 13 August 2017 in Charlottesville, Virginia. Photograph: Chip Somodevilla/Getty ImagesAs mass violence continues, many of us have become rightly afraid for the people we love. We want justice, but we also want protection.So what are the solutions we’re hearing about…

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Monsanto hit list exposed

August 21, 2019

In what Democracy Now!1 refers to as an “explosive report” by The Guardian,2 documents obtained during the discovery process of lawsuits against Monsanto reveal the company has been engaged in a coordinated campaign to discredit critics of the company. Among them are journalist Carey Gillam, the nonprofit U.S. Right to Know (USRTK) and singer-songwriter Neil Young, whose 2015 album, “The Monsanto Years,” was an artistic critique of the company. “The…

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14 of the Best Public Relations Examples to Inspire Your Next Campaign

July 30, 2019

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most…

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Pinterest Management Services Expert Reveals Why Investing in Promoted Pins Is Not Optional

June 11, 2019

  Why You Need to Include Promoted Pins in Your Pinterest Marketing Strategy in 2019  If your business has been leveraging Pinterest marketing since it’s fruition you’ve most likely grown your traffic organically. But guess what? That is all about to change. As a Pinterest Management Services expert I can suspect that as Pinterest prepares for its IPO next month  that they will tighten up their algorithm to limit organic…

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